Incomplete Infinity
[ STATEMENT ]
An evolving, enigmatic, multifaceted creative practice — turning complex futures into decision grade narratives.
Complex problems are typically addressed by first compressing them into familiar
frameworks, then dividing them among specialists. Define the challenge. Identify
which experts are needed. Assign components to each. Coordinate outputs into
deliverables—elevator pitches, brand positioning statements, predetermined
artifacts.
This succeeds when problems respect disciplinary boundaries and fit established
categories.
It fails when the solution lives in the intersection—when territories must
inform each other from the beginning, not converge at the end. When the
challenge itself resists compression and demands synthesis rather than
simplification. These problems require working across domains from the start,
not coordinating specialists after division.
This demands different assumptions. Incompleteness as strategy, not failure.
Discovery determining form, not following templates. Premises questioned before
execution begins.
The work inhabits the space between what is seen and what is felt. It operates
in the deliberate pause, dwells in the charged moment. It expresses itself in
incomplete form—because strategic incompleteness rewards interpretation, invites
completion through engagement.
After all, isn't true infinity always incomplete?
Incomplete Infinity
complexity accelerates faster than disciplines evolve vocabularies for
it— the widening gap between what fields can articulate and what
problems demand is where this practice lives deliberately
[ ARTIFACTS ]
the territory between disciplines holds questions specialists cannot ask alone
Confidential
2025
2025-07-01T00:00:00.000Z
PLAYSTATION
Confidential
2024
2024-06-01T00:00:00.000Z
SONAR ISTANBUL
Confidential
2023
2023-10-01T00:00:00.000Z
REFIK ANADOL
Confidential
2020
2020-10-01T00:00:00.000Z
[ AXIOMS ]
█▓▒ Three axioms form the architecture of our thinking.
They shaped the studio from its inception—informing
our name, visual language, and protocols. More importantly, they shape how
we approach every engagement:
what questions we ask, what frameworks we build, what narratives we create.
These are not principles we aspire to. They are the ground we build from. [³]
[*]
Imperfect
"In all chaos, there is a cosmos." – Carl Jung
There's a quiet beauty in what's broken, a hidden rhythm in disorder. Perfection smooths over the edges, but it's the cracks that let the light through.
001
Inexplicable
"Art steps from the obvious toward the concealed." – Khalil Gibran
Art lives in the shadows, between what is seen and what is felt. It's an echo that lingers, a riddle without an answer.
002
Incomplete
"Art is not what you see, but what you make others see." – Edgar Degas
A creation is never whole on its own. It waits, suspended, until you step into the frame. Viewers gaze completes the story; their thoughts fill the silence.
003
[ PROTOCOLS ]
Three protocols structure engagement. Each embodies the practice's
core principle: discovery determines direction, not the reverse.
MAP establishes territory. ARC builds the architecture.
ADV maintains stewardship.
MAP
Discovery is work, not prelude to work.
Seven to ten days mapping territory before choosing direction. Understanding what you're actually solving, not what you assume you're solving. Determines whether challenge warrants full engagement and what that engagement should look like. Credits toward ARC within 45 days. Required entry point.
7-10 days
£2,500-4,000
ARC
Clarity enabling movement, not just understanding.
For founders at inflection points where complexity paralyzes decision-making. Full narrative package: strategy + flagship artifact + implementation guidance. The 'architect' engagement—we define the direction AND prove it works with a north-star artifact internal teams can scale from. The outcome: movement forward with confidence, backed by tangible proof.
4-6 weeks
£25,000-60,000
ADV
Sustained narrative stewardship through growth phases.
Ongoing creative direction for clients who've been through ARC. 1-2 calls/month + async artifacts. We steward work we've already shaped—not available as standalone engagement.
3 months minimum
£8,000-15,000/month